Behold, the longest sausage commercial ever made
For those that love the holidays and sausage, we created the Jimmy Dean Sausage Yule Log. 11 whole hours of sizzling sausage goodness paired with easter eggs, hidden coupons, and a talking nutcracker. Viewers were urged to pay attention, because the more they watched, the more Jimmy Dean sausage they were rewarded with. In the end, our Sausage Yule Log was watched for over 250,000 minutes, the equivalent of 500,000 :30 second TV commercials, garnering 70mm Earned impressions, all on an $11,000 budget.
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