Giving small businesses a helping hand during COVID

Remember the pandemic? Rough stuff. I was one-half of a team that won a network-wide brief from Capital One, who recognised the need to help small businesses. The result was #SmallUnites, a campaign that featured a massive social initiative that drove people to our #SmallUnites hub, which enabled users to or donate money or time to their favourite local businesses using GoFundMe.

To spread the word, we launched with a film that used projected ‘memories’ on small business storefronts, to illuminate all that small businesses have given our communities over the years.

• Yahoo! News
• USA Today
• National Urban League
• NBC