A behind-the-scenes look
at what drives the PGA Tour

To execute the digital component of CDW’s IT Orchestration campaign, I partnered with Skratch, the PGA’s in-house content network, to create a six-part docuseries focusing on “orchestrators” that manage operations of various aspects of the PGA Tour. The resulting series drove massive engagement, netting over 3 million views on social and YouTube. It was also honored as the top branded content series in the sports category of an awards show I can’t remember the name of right now. But I do remember it beating Nike and Gatorade on a fraction of the budget.