Welcome to Nadaleaka,
the magical land of dryness

To launch Huggies’ new Hawaiian diapers, we created an idyllic place in the South Pacific where every baby is perpetually free from leakage — The Island of Nadaleaka. In the digital space, we partnered with Luxurious Animals and launched Hula Babies, an app where parents can upload photos of their babies’ faces to create an animated movie starring their little one. With each Hula Baby created, Huggies donated diapers to babies in need around the world. The campaign generated significant social media buzz and user engagement, with over 100,000 hula babies created and shared. The TV was directed by Brian Buckley, and shot in Hawaii.

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• Ad Age