Rebranding FOMO

COVID was rough. Everyone missed out on everything. How do you keep spirits high while also reminding people to get their booster shots? We created Boost Yourself, a campaign for the City of Chicago, to remind residents to get their booster shots. The centerpiece of the campaign was a reimagining of the FOMO acronym into fun activities to do with friends after getting boosted. For radio wrote a blues song called “The FOMO Blues”, the video of which featured an animated rabbit strolling through Chicago. The campaign was featured on OOO throughout the city, on radio and OLV, and featured illustrations from Blake Jones.