Launching a premium mezcal

Del Maguey Single Village Mezcal believes strongly that the road less traveled is the way to go. For its campaign launch, we invited curious minds to discover the world of Del Maguey through a powerful visual language that's exceptionally unique in the liquor category. Inspired by 1970’s Mexican psychedelia and the flora, fauna and animal kingdom of Oaxaca, the result is a fresh and highly recognizable look for the brand that allows the campaign to continue to expand with Del Maguey's 24 product offerings.