Something turrible has happened.

Charles Barkley is trapped in the internet. What could possibly go wrong? Once we landed the idea, this campaign grew wings and took off. In addition to mingling with internet superstars like the double rainbow guy and the Evolution of Dance guy, Charles popped up in every corner of the web. Stock photos, unboxing videos, websites, cat memes — even altering Wikipedia pages to pad his stats. Lucky for him, CDW was able to get him out, but it was fun while it lasted.