Bruce would never say
“nice advertising”

Chef Bruce Aidells was the original sausage artist — the first to add flavours like apple and pineapple to sausage. For a maverick like that, we had to introduce the world to his unique perspective with ads that told people what he wouldn’t say in his advertising. Throw in Matty Matheson, and you’ve got a brand launch with a distinct attitude. After launching the campaign, brand recognition skyrocketed, and the sales lift was immediate.